Tyler, the Creator's CHROMAKOPIA – First & Second Week Sales Update

🎨 Tyler, the Creator's CHROMAKOPIA – First & Second Week Sales Update 📈

Hey Beyond Music fam!

Tyler, the Creator’s latest album, CHROMAKOPIA, has dropped, and it’s safe to say it’s been dominating the charts! Known for his inventive production, iconic visuals, and genre-blending style, Tyler has once again captured fans’ attention worldwide. Here’s a look at how CHROMAKOPIA performed in its first two weeks, including some impressive stats on its continued success.

🎉 First Week Success

In its debut week, CHROMAKOPIA made an explosive entrance, debuting at No. 1 on the Billboard 200. With 299,500 equivalent album units sold in its first week, Tyler's unique blend of sound and storytelling clearly resonated with listeners. The majority of the streams came from Spotify and Apple Music, and it also climbed to the top spot on the Canadian Albums Chart, reflecting Tyler’s international appeal.

📉 Second Week Performance

Moving into its second week, CHROMAKOPIA continued to make waves, earning 160,000 equivalent album units. Despite the natural dip that comes after a debut, these numbers are a testament to the album’s impact. Here’s the breakdown for week two:

• Streaming (SEA) Units: Of the total units, 115,500 came from SEA (streaming equivalent albums), marking a 27% drop but still racking up an impressive 160.31 million on-demand streams across platforms. CHROMAKOPIA held its No. 1 position on the Top Streaming Albums chart, proving that Tyler’s latest work has serious staying power among fans.

• Album Sales: Physical album sales contributed 44,500 units, which represents a 69% decline from the first week. The album’s physical sales, however, were bolstered by the release of six deluxe boxed sets, each containing a CD, poster, and other exclusive branded merch. CHROMAKOPIA did slip to No. 2 on the Top Album Sales chart, but its collectible items kept sales steady.

• Track Equivalent Albums (TEA): TEA units played a minor role, contributing a small, 3% decline, showing that the album’s strength primarily lies in its streams and physical copies.

The Deluxe Boxed Set Strategy

Tyler’s team strategically supported CHROMAKOPIA’s sales with six deluxe collectible boxed sets, exclusively available on his official webstore. Each set includes a CD, poster, and branded merchandise, enhancing the value for superfans. In the album's second week, sales also got a boost with the release of a stand-alone CD and two additional boxed sets. This approach keeps Tyler’s die-hard fans engaged and helps maintain impressive sales numbers.

Impact on Hip-Hop and Beyond

CHROMAKOPIA has cemented Tyler, the Creator, as an artist who continually redefines the genre, blending hip-hop with elements of jazz, soul, and alternative rock. This ability to experiment has allowed him to captivate a diverse audience, and his rollout strategy—including collectible items and a creative visual theme—continues to drive engagement. Tyler’s staying power in the charts is evidence that his creative vision resonates with fans who seek unique, authentic artistry.

As we move into CHROMAKOPIA’s third week, we’ll be watching to see if Tyler can maintain his momentum. Whether through inventive merch, powerful visuals, or immersive experiences, Tyler is proving that he’s a master at building excitement and keeping his music relevant in an ever-shifting industry.

Stay tuned for more updates on Tyler, CHROMAKOPIA, and the latest in hip-hop!

— The Beyond Music Team